Hence Nintendogs, and the Brain Training games. Nintendo had, in its infinite wisdom, the plan to attract people who didn’t really want to play “games” to the console. That brand would no longer apply to the Nintendo DS, though.
#UNSTOPPABLE GORG TRAINER PSP#
Not including the PSP and Vita handhelds, the PlayStation 4 would be, obviously enough, the fourth PlayStations branded product. Never has a console product line shared a brand across four successive major-release hardware consoles. The PlayStation brand is now, along with the Game Boy, the longest-lasting hardware brand in the industry. Indeed, the market trends would suggest video game companies agree with refreshing the brand names attached to their hardware. It’s not because I believe the PlayStation brand is a bad one (far, far from it), I do feel it would be better served attached to other Sony products, and the home console branding could use a refresh. While it’s probably unlikely to happen, I would like to see the PlayStation brand dropped from the next Sony home console. But what kind of changes in direction can we expect? The good news for gamers is that the incoming CEO, Kaz Hirai, is a games industry veteran, which means Sony is going to be well looked after there. With that will come the inevitable tweaks to the company’s strategy and execution.
So Sony is about to get a new president and CEO.
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